Experian has released the 2017 Global Data Management Benchmark Report. In it, they determine how businesses around the world are using customer data to improve customer experiences, increase sales, and tailor their products to the needs of the consumer. Leveraging data is an important and necessary tactic for a business to succeed, but if the data is not accurate you could be creating and investing in a strategy that is detrimental to your bottom line.
This infographic summarizes the key points from the annual benchmark report and showcases the importance of data quality for your business.
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