A Closer Look at Email Engagement
Consider the following scenario: after visiting your website, making a purchase, or stumbling across your company’s blog, a customer has signed up to receive email from you. This is good, right? But for a marketer, this is the most fragile, difficult relationship to maintain, and one wrong step can end in tragedy with your electronic correspondence in the spam folder. The following litmus infographic from how to avoid this tragic fate when sending your emails to the masses.
[Click here for full size version]
