Branding experts say a logo design needs to be unique but timeless, memorable but simple. So how do you create a logo for an event that’s already occurred nearly 20 times? Every four years, designers from host countries around the world create a new logo for the Winter Olympics. These logos must to represent the spirit of the games, highlight the winter season, and reference the host country’s unique heritage. What should be in a logo like that? To better understand these logo design trends, FreeLogoServices analyzed the 10 most recent Winter Games logos. Here’s what they found.