By now, every business owner understands the value of search engine optimization in marketing efforts. What every business owner may not realize, though, is the role local listings play in SEO — and how inaccurate local listings can severely damage any success your marketing may otherwise experience. This infographic, created by YP, explains why businesses must start taking their online listings seriously.

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Accuracy Counts

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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