By now, every business owner understands the value of search engine optimization in marketing efforts. What every business owner may not realize, though, is the role local listings play in SEO — and how inaccurate local listings can severely damage any success your marketing may otherwise experience. This infographic, created by YP, explains why businesses must start taking their online listings seriously.

Accuracy Counts

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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