You’re looking in the wrong place – the most engaged populations aren’t where you think they are. Internet and mobile adoption in emerging markets is growing at a faster rate than anywhere else in the world and their social network users are more engaged. Global businesses should look to divert some of their online ad spend into these emerging markets now to capitalise on this growth. Online ad spend is lowest in these countries and therefore investment here will see greater a ROI.
Learn more in the following infographic from We Are Squared.