With the Back-to-School shopping season now in full swing, many families are scrambling to prepare their children—and their wallets—for the upcoming school year. The Back-to-School shopping season has historically been the second biggest shopping season of the year, and this year will be no different. It is estimated that $72.5 billion will be spent this year alone on various classroom supplies, clothing, books, and electronics.
Not surprisingly, many families are also turning to the web as a convenient way to buy the supplies their children need in order to make it through the year. Between 2003 and 2012, Back-to-School online spending quadrupled, and as more and more shopping has moved online, the Back-to-School season has become a critical factor in the overall success of many online retailers.
The following infographic by Endicia provides valuable research on how much money families will likely have to spend this year on Back-to-School supplies, what they will be spending their money on, and what their shopping preferences (online vs. offline) will be.