In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterprise purchaser. View this infographic to learn the facts about B2B, and how buyers like Melissa want to shop.
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Irma Wallace
Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal.
