Selling Facebook Likes is like the digital version of selling Viagra. Hordes of spammer and shady operators are mail-bombing users with incredible offers: thousands of likes for pennies. But are those Likes really valuable for your brand and your business? The folks at AdEspresso decided to find out, and as such bought likes and analyzed how they performed compared to an identical Facebook Page where Likes were generated through Facebook Ads.
Here are the results. As you can see Buying Facebook Likes is a total waste of money and actually can damage your business!
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