14 Steps To Building A Lightning-Fast Web Experience

Website performance plays an integral role when it comes to user experience, conversions, traffic and customer retention. Not only can a poorly-performing site can turn your loyal visitors into worst enemies, but also damage the reputation of your business. The following infographic outlines a 14-step process to building a lightning-fast website experience.

The Big 2017 Content Marketing Spend

The future is bright – and filled with content! In light of this, it’s critical for companies of all shapes and sizes to develop functional, actionable, and flexible content marketing budgets that help them plan for the inevitable future of content, and how it will...

The Content Marketing Ecosystem

Content marketing isn’t going away anytime soon, at least that’s what the “Current Content Ecosystem” infographic from CopyPress says. After interviewing over 300 in-house marketers, agencies, and freelance creatives, CopyPress released a study from their primary research. In the study, 84% of marketing agencies expect content to become more important in 2017.

The Ultimate Guide to Micro-Influencers

Micro-influencers are your best brand asset that you didn’t even know about. They may not have millions of followers like mega-influencers have, but what they do have is the key to driving the most conversions for your brand. It’s the difference between a fast-moving tidal wave and a single cannonball splash. Want to know more about micro-influencers, and the benefits of working with them?

Anatomy of a Nonprofit Newsletter

For a nonprofit organization, sending a regularly scheduled newsletter is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.

Why Promotional Products Work

Promotional products are having long-lasting effects on their recipients according to recent statistics. From baseball caps to branded tech, statistics reveal that promotional products are shown to have long-lasting effects on their recipients. Learn why promotional products work in this infographic from Custom Logos.

2017 Website Design Trends

This infographic shows some of the future trends for 2017 and beyond in the world of web design. As 2017 approaches, we are beginning to see a move back towards a more visually comprehensive and impactful design trend. Full width Images, split screen layouts and monochromatic colors are some of the upcoming trends.

Understanding the Importance of a Style Guide

The style guide is essentially your branding bible. It explains exactly how the company should be represented, what words or phrases are acceptable, and what design elements to use. If you have a comprehensive style guide, then you should never worry about your contractors straying from what’s expected. When you hire a freelancer, send them the style guide and then schedule an onboarding call to review any questions or issues they might have.

Design that Speaks: Styling PowerPoint Background Designs That Work

Ideally, PowerPoint pitches should consist of a limited amount of words. Therefore, being expressive is a challenge. Usually, they only contain keywords but because designs impose tone or suggest interpretation, they become more comprehensible. Studies suggest that elements of art have several different connotations to them. However, they are seldom obvious. It’s common to people that yellow is a happy color or that red looks romantic.