The digital revolution has made it increasingly difficult for a brand to maintain control of its online reputation. From talk on social media to articles on other websites and mentions via search engines, it seems like everyone has an opinion about brands and an abundance of online channels to share these views. While positive posts can have a great effect on brand image and sales, negative talk can cause serious harm that could damage a brand for the long-term.
Contests are the most popular type of apps being run on Facebook Pages. However, businesses are still confused by Facebook’s promotion guidelines and are left in the dark on how to design a contest that will actually be successful. This infographic from ShortStack gives you everything you need to build the perfect contest app as well as some bonus information on how to promote the apps once it’s built.
Content is key to how a business is marketed and people often forget. It’s easy to see they forget as you see them spending 2 pence a word and throwing up rubbish onto their websites. But marketers and content writers need to work closely. The end result is great and you actually see results. The following infographic from Debut Marketing Copywriter, Aberdeen shows marketing’s love for content.
The following infographic from Dot Com Infoway provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It also provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
For a small business, it is a challenge to promote the brand name and gather customers due to the stiff online competition. However, there are many easy and cost effective methods with which to gain the interest and patronage of internet users who are searching for products and services. The following infographic from Doublelinx online marketing strategies that will increase your chances of being a successful site.
TechWyse has created the ultimate Facebook sizing cheat sheet. This infographic is a handy reference tool especially for the designers who need to know image sizes for Facebook fan pages. Use this cheat sheet and you’ll never have to guess the dimensions again.
Because of all the algorithm updates Google has pushed in recent years, a lot of the old tricks and best practices don’t work anymore. Moreover, it’s really hard to keep track of what does work. This infographic by ContentVerve.com gives you solid 10 tips for writing content that ranks in 2013.
Who are the people behind marketing campaigns and how do they collaborate? In the fast-paced world of digital marketing, keeping everyone on the same page is no mean task. By understanding how marketers coordinate & collaborate, teams can stay in sync and work better, together. Take a look at this infographic from Brightpod to see the many faces of a marketing team! It provides a fun take on the different types of marketers, their favorite tools, what they read and how they collaborate.
As more mobile devices are introduced into the marketplace, the number of screen sizes we need to consider when designing email is exploding. This superabundance of screen sizes directly impacts the design and planning process—affecting how you determine breakpoints in media queries, lay out your design and use responsive design techniques.
SlickText.com has just released their first infographic entitled “The Power of SMS Marketing”. The statistics shown here really help to explain why SMS marketing has grown so fast in popularity over the past few years. if you’re not familiar with SMS marketing, it’s a newer marketing method by which businesses and organizations send highly targeted, opt-in text marketing messages to their audience.
Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic from WebpageFX
examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors.
Design Thinking is a process that is getting more and more attention in both the business world and the real world. Design Thinking spurs innovation and solves complex problems. It is being taught at the top business, design and engineering schools around the globe. It’s one of the key reasons that Apple is so successful and the reason that malnourishment rates of children in Vietnam is cut in half. This infographic, presented by MJV, is on Design Thinking, how it works and when it’s used.