At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation.
If you have a website and you’re looking to invest your marketing dollars, two of many options include Facebook Ads and SEO (search engine optimization). However, if you want quick sales, investing all of your money into SEO may not be the wisest choice, as it can take years to see results. Conversely, if you blow it all on Facebook Ads, when you run out of money, your sales will completely stop.
The team at Life Experience Solutions have gathered some very informational statistics for a popular online topic. One big factor in having a successful online brand is maintaining a healthy online reputation. Reputation can make or break a company so proper management is a necessity. Here are some of the reasons why other CEO’s are taking online reputation management more serious.
Social Media Marketing is the new advertising for most businesses. Advertising can be done in an instant and pushed out over social media platforms during the peak user times so the ad’s get seen. Users will “like” pages and “follow” a business based on their own buying habits and will see the posts and respond to them. This is a huge factor in increasing foot traffic and sales into your business.
Developing a successful search engine marketing campaign is already a daunting task. Add a franchise business into the mix and it becomes even more difficult. The franchisor and franchisee need to agree on their digital marketing strategy. The following infographic looks at the unique challenges franchises face with search marketing.
Building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry. Visual assets are core to how brand story is presented, so getting the right image might be crucial for your brand on social media. In the following infographic, see important image sizes for your business social profiles and pages you should always keep in mind when presenting your service on social networks.
How often do you use a laser pointer to highlight a key point on your slide? Though they’re useful tools for your presentation, laser pens or pointers can unintentionally distract audiences from focusing on your topic. Learn more about using these for your presentations in the following infographic.
Affiliate marketing continues to dominate the online marketplace in terms of sheer numbers of dollars earned by online businesses. In order for beginners to get a piece of the action, provides beginners with the knowledge to begin making an impact in the affiliate marketing arena.
Creating visually appealing presentations can sometimes be tricky. Luckily, there are some clever design tools and resources that make it much easier to design your slides. Here is a list of 5 simple “presentation hacks” that will help get your presentation off to a great start.