What Makes a Business Card Effective

Did you know that your business cards play a huge factor in increasing your sales? In a recent study, it was discovered that sales will increase 2.5 percent for every 2000 business cards you hand out. And that’s something you should think about if you have a business. Are you ready to craft an effective business card? Got any ideas?

The Complete Social Media Reference Guide Summer 2016

With so many social media networks today and each one constantly changing, keeping track of your company profiles across all these channels can be challenging. Everything in a specific social channel is likely to change, sometimes frequently. That’s why Arcalea has put together this social media reference guide for summer 2016.

How to Maximize Results from Door Hanger Advertising

One of the best things about custom door hangers is that it’s guaranteed to be seen by your target customers. That’s already an advantage especially if you’re a starting entrepreneur. The only problem is how to make your ad engaging and more interesting. It can be challenging if you don’t have any experience in advertising.

Trade Show Playbook

Trade shows provide a unique opportunity to connect with prospective clients and partners face-to-face, and if done right, they are worth the investment. There’s a lot that goes into a successful trade show, and simply showing up won’t cut it. To maximize your ROI, you should develop a clear plan for before, during and after the show.