How to Make Your Website More Effective with Less On It

Did you know that you can still make your website effective even with a minimal design? Others call it as a minimalist website. It’s a design that aims to balance aesthetics with functionality, which allows the visitors to focus more on the content itself. If you have a website, then you might consider a minimalist design. Why? Here are a few reasons.

How To Identify Influencers in Social Media

There are influential people in just about every industry. However, because they are generally not household names, you will need to search to find who these people are. They are often relatively easy to find, as they have hundreds of thousands, often millions, of followers on a particular social media platform.

Persuasion: The Ultimate Essential Skill in Marketing

Good marketers will keep talking about what they’re offering non-stop, hoping that the service or product—its features, specifications, and the like—will entice the customer to buy it and letting it do the talk. Great marketers will relate with the following infographic by SlideGenius. Let’s study up on persuasion, the ultimate essential skill.

The Recipe For A Perfect Logo

Have you ever met someone whose face didn’t match their personality? Maybe they were frowning at first, but you found out they had a witty sense of humor. Or maybe they were smiling initially, then turned out to be very sarcastic. A brand logo can be just like these faces—it may look one way, but fail to represent the personality of the brand it stands for.

Exploring Different Types of Multimedia Content

When you are trying to expand your online audience, do you turn to multimedia content? If you’re stuck in the realm of written posts and static pictures, you may be losing audience members who could learn from what you have to say. In this infographic from CopyPress, explore the benefits of multimedia content and learn about the different multimedia styles.

Keyboard Shortcuts Every Social Media Marketer Should Know

Keyboard shortcuts are perhaps the least important thing a Social Media Marketer is concerned about. But did you know that by mastering keyboard shortcuts commonly missed out on social media platforms, you can save up to 60 hours per year? Here is an infographic summing up the most useful and important keyboard shortcuts for various browsers and social media sites.