Anatomy of a Nonprofit Newsletter

For a nonprofit organization, sending a regularly scheduled newsletter is one of the most effective ways to spread the word about a cause, promote a call to action, and inspire philanthropy. It can be a key factor in staying connected with volunteers, donors, and even staff.

Why Promotional Products Work

Promotional products are having long-lasting effects on their recipients according to recent statistics. From baseball caps to branded tech, statistics reveal that promotional products are shown to have long-lasting effects on their recipients. Learn why promotional products work in this infographic from Custom Logos.

2017 Website Design Trends

This infographic shows some of the future trends for 2017 and beyond in the world of web design. As 2017 approaches, we are beginning to see a move back towards a more visually comprehensive and impactful design trend. Full width Images, split screen layouts and monochromatic colors are some of the upcoming trends.

Understanding the Importance of a Style Guide

The style guide is essentially your branding bible. It explains exactly how the company should be represented, what words or phrases are acceptable, and what design elements to use. If you have a comprehensive style guide, then you should never worry about your contractors straying from what’s expected. When you hire a freelancer, send them the style guide and then schedule an onboarding call to review any questions or issues they might have.

Design that Speaks: Styling PowerPoint Background Designs That Work

Ideally, PowerPoint pitches should consist of a limited amount of words. Therefore, being expressive is a challenge. Usually, they only contain keywords but because designs impose tone or suggest interpretation, they become more comprehensible. Studies suggest that elements of art have several different connotations to them. However, they are seldom obvious. It’s common to people that yellow is a happy color or that red looks romantic.

Toongraphic on Whiteboard Animation

While there are pros and cons to each approach, there is a solution for anyone interested in creating a whiteboard video. Whiteboard is exceptional at explaining conceptual material to audiences. There are even options that require little to no budget or drawing/artistic abilities. The right fit for your project can easily be found by researching the various softwares mentioned in this infographic by IdeaRocket.

How to Make Your Website More Effective with Less On It

Did you know that you can still make your website effective even with a minimal design? Others call it as a minimalist website. It’s a design that aims to balance aesthetics with functionality, which allows the visitors to focus more on the content itself. If you have a website, then you might consider a minimalist design. Why? Here are a few reasons.

How To Identify Influencers in Social Media

There are influential people in just about every industry. However, because they are generally not household names, you will need to search to find who these people are. They are often relatively easy to find, as they have hundreds of thousands, often millions, of followers on a particular social media platform.