Google SEO Ranking Factors & Promotional Strategies for 2017

In the following infographic, you can be certain to gain a well-rounded overview of just what the state of SEO is at present, coupled by statistics that prove their respective impacts. It also takes the liberty to expound on tips and strategies that you shouldn’t hesitate to incorporate into your website-building and optimization campaigns in order to set your website up for success not only in 2017 but for the many years to come as well.

Get the Most Out of Your Influencer Marketing Campaign

Influencer marketing has become one of the most effective ways to grow brand awareness and sales. Ensuring that campaigns benefit both influencer and brand isn’t easy, which is why contacting an influencer marketing agency can help to achieve the best result. This infographic proves just how driven influencer marketing agencies are when it comes to ensuring that your campaign is the best it can be.

Construction Logos: What Makes a Great Design?

The 2016 Construction Marketing Outlook Survey found that 84% of construction professionals planned to increase marketing tactics. Whether that’s through building a website, posting on social media, or redesigning signs and business cards, you need a logo to build your brand. FreeLogoServices has reviewed construction companies big and small to find some design best practices.

Keyword Research: Still Kicking and Very Alive

Sometimes, it’s easier for a camel to go through the eye of the needle than nailing the right keyword to further your research. That’s when you need to understand the hacks of keyword research to put you in the spotlight of search results. The following infographic from OVT Keywords takes a in-depth look at keyword research.

When to Post on Social Media

Sometimes, social media marketers focus too much on copywriting and forget another important metric that influences social reach: the time of posting/sharing. Several industry players like Buffer, CoSchedule and HubSpot have used their data to figure out when are the best hours to post. This infographic looks at the best times to post to social media.

How Direct Mail is Winning in the Internet Age

The USPS is doing an amazing amount of work delivering all your mail, including all the things that you might consider not important. What we don’t think about is that companies spend millions of dollars every year, and postal services spend hours and hours of work daily delivering that ‘not important’ mail to your door. Today’s market is very competitive. And many companies struggle to get more customers. That’s why they offer great deals in a form of a direct mail, as it is still considered to be more effective than email.

Facebook Image Sizes Cheat Sheet (2017)

It’s well known that Facebook has the most robust social media advertising platform in the world. But Facebook alters their image sizing guidelines multiple times a year, and it becomes very difficult for Facebook marketers to set up ads and organic page posts without knowing the latest recommended image dimensions and sizing guidelines.

How to Write Effective Content

How can you survive the tight competition between online businesses? One effective internet marketing strategy is to create high quality and effective content. Write something that will engage and entertain your target audience. Effective content will help achieve business goals by turning site visitors into satisfied customers. In short creating quality content is as important as the website design and aesthetic appearance of your page

Public Speaking Fear: Getting Rid of It In a Jiffy

Let’s face it: public speaking is frightening. Even the best speakers experience jitters before they go onstage. They just hide it really, really well—or they’re so used to stage fright that it’s no longer an issue after their warmup exercises. Audience members pick up on signs of discomfort when you as a speaker have a hard time onstage: excessive sweating, stuttering, shortness of breath, etc. When they do, you become more conscious about what you’re doing, and the anxiety starts to build up.

Behavior Analysis to Know Your Audience and Maximize Your Budget

As companies allocate their annual budgets, more resources are being directed to analytics. Marketing teams want to make sure they’re sending the right messages to the right audiences on the right channels. If even one piece of this equation is off, the marketing department could be wasting money and broadcasting to deaf ears. Behavioral analytics create a yellow brick road for marketing teams to follow.