Trade Show Playbook

Trade shows provide a unique opportunity to connect with prospective clients and partners face-to-face, and if done right, they are worth the investment. There’s a lot that goes into a successful trade show, and simply showing up won’t cut it. To maximize your ROI, you should develop a clear plan for before, during and after the show.

Outbound VS Inbound Lead Generation: Know the Difference

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation.

Facebook or SEO: Which is Better?

If you have a website and you’re looking to invest your marketing dollars, two of many options include Facebook Ads and SEO (search engine optimization). However, if you want quick sales, investing all of your money into SEO may not be the wisest choice, as it can take years to see results. Conversely, if you blow it all on Facebook Ads, when you run out of money, your sales will completely stop.

Online Reputation Management Statistics

The team at Life Experience Solutions have gathered some very informational statistics for a popular online topic. One big factor in having a successful online brand is maintaining a healthy online reputation. Reputation can make or break a company so proper management is a necessity. Here are some of the reasons why other CEO’s are taking online reputation management more serious.

Social Media Marketing: Great for Business

Social Media Marketing is the new advertising for most businesses. Advertising can be done in an instant and pushed out over social media platforms during the peak user times so the ad’s get seen. Users will “like” pages and “follow” a business based on their own buying habits and will see the posts and respond to them. This is a huge factor in increasing foot traffic and sales into your business.

2016 Social Media Image Sizes Cheat Sheet

Building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry. Visual assets are core to how brand story is presented, so getting the right image might be crucial for your brand on social media. In the following infographic, see important image sizes for your business social profiles and pages you should always keep in mind when presenting your service on social networks.