Facebook vs Instagram Ad Costs

Meta offers multiple advertising options to entrepreneurs and brands. This includes multiple targeting options, placements, and the ability to advertise on their various channels including Facebook and Instagram. Even though your campaign may be delivering content on both channels, you’ll experience different costs from the two social audiences.

5 Tips for Building Relationships With Your Website Visitors

If only you could make an impression on your website visitors that stops their online search and pushes them to call your intake team. Here’s some excellent news: you can. Your website content has the power to grab people’s attention and form lasting client relationships. Check out these five tips that will produce content that brings in so many solid leads from your website that you’ll need more staff to keep up.

Color Psychology and How It Can Impact Your Brand

Here is an infographic that is packed with information about color psychology to assist you in choosing the right colors for your brand. It starts off with some statistics and then goes on to show which colors are used the most in logos and what the different colors represent as well as the industries that use them the most.

Visual Content Marketing Statistics to Know for 2022

Since 2017, Venngage has conducted an annual surveys of hundred of marketers, publishing the original survey results by visualizing the data in infographic form. This infographic showcases how marketers around the world used visual content in 2021 and what their predictions are for 2022 and beyond. 

13 Times Branding Was Done Perfectly

Branding is an essential part of building a thriving online presence. Whether you’re focused on how to refine and develop your brand, looking to completely redesign or just wanting to start thinking more about quality brand development, this infographic features thirteen of the best examples to take a look at.

How Gen Z Relates to Brands

Gen Z is coming to the workforce and are changing the game in terms of what they are interested in when it comes to brands. Will world markets change as a result? Understanding how Gen Z relates to brands and technology is key to answering this fascinating question.

Why Use Quizzes for Lead Generation?

Online quizzes are powerful lead generation tools. Riddle.com recently crunched the numbers for their 2021 Quiz Marketing Annual Report. Using 3.3 billion data points from their community’s overall use, the following infographic presents 9 key statistics that will help marketers decide if quiz marketing is right for them.

Click Fraud: The Truth About Advertising

Marketers spend about $40 billion a year in online advertising and it’s estimated that 25% was wasted due to ad fraud. This infographic helps show businesses and marketers what’s really happening when they buy advertising online. Check out the following infographic to learn more about click fraud and how critical it can be to any business and their marketing efforts.