Choice is an Illusion

January 21, 2013 | By

When it comes to consumer choices, they want two things at the same time. They want to have as many options as possible, but at the same time to be able to decide what to buy as easily as possible, this is called the paradox of choice. Want to know more about how we make choices and how it affects marketing? Check out the infographic below presented by Best Psychology Degrees.

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Choice is an Illusion

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About the Author (Author Profile)

Brian is the President of NowSourcing, Inc., a premier social media firm specializing in infographic design, development and content marketing promotion. The company is based in Louisville, KY and works with companies that range from small business to Fortune 500. Follow +Brian Wallace on Google + as well as Twitter.

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