There are many strategic decisions in branding but none are more heavily invested in color than brand position and brand personality. This infographic from Iconic Fox will help you extract some insight before making that crucial strategic decision.

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Color in Branding

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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