If history has taught us anything, it’s that we can look back at the successes and failures of our actions and behaviors in order to improve upon the process for next time. And email marketing is no exception to this rule. To create a successful email marketing campaign, one must look at the facts and make educated decisions on how to proceed.

For most email marketers, having their email message rise above the clutter and stand out in their readers’ inbox is crucial. The steps to ensure such an objective is met requires them to constantly monitor and track their campaigns, measure their successes against others in their industry, and improve their campaigns based on the results. MailerMailer’s Email Marketing Metrics Report, which provides rich, informative data based on 1.2 billion opt-in email newsletters, enables marketers to compare current email trends against their own data.

This infographic helps to visualize some of the current email marketing trends and benchmarks discovered in the Metrics Report.

[Click here for full size version]

Current State of Email Marketing


Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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