Direct Mail: This Time It’s Personal

August 13, 2014 | By

‘Dear Sir/Madam’ just won’t cut it anymore. Neither will ‘Dear Manager’, ‘Dear Head of Maintenance’, or ‘Dear Darling’ (well, that one might, but not in a direct mail campaign). To get ahead you need to use the right name, and use it well. Make it personal. Find out more in this infographic from Baker Goodchild.

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Direct Mail: This Time It's Personal

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Filed in: Marketing Infographics

About the Author (Author Profile)

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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