Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs.
As your company seeks to increase its revenue and expand its territory into new markets, a strategic plan is necessary if you want a positive return on your investment. Entering a foreign market is a risky endeavor as it requires extensive time and a lot of money. This visual guide from Marketo is a companion piece to the Definitive Guide to International Market Entry and Expansion and will help guide you through your priorities in the first 100 days of your international market expansion.