It is becoming increasingly common for shoppers to make purchases from their tablet devices. Tablet web use has increased 300% from 2011. To keep pace with the 55 million Americans who own a tablet device, retailers need to gear their websites and shopping experience more toward these consumers. Why?
For starters, tablet owners have more disposable income as compared to the average desktop user. The average income for tablet users is $63,000. Among tablet users, 52% prefer to shop from their tablets than their computers. On average, online orders made from tablets are of greater value than that of other devices — $123 average order from a tablet as compared to $102 from a desktop and $80 from a smartphone.
Retailers can gain a competitive edge by accommodating this growing population of tablet consumers by streamlining their websites with fast load times, larger fonts on product pages, tap-zoom functionality, and simplified checkout processes as this infographic from Miva Merchant will demonstrate.