Email Client Market Share: Where People Opened in 2013

January 21, 2014 | By

2013 was a big year for the email marketing world. Mobile opens finally hit and surpassed the 50% mark, while Android moved from the #6 spot to #3 spot and now represents 12% of total opens. In April, following months of anticipation, finally replaced Hotmail. Google caused quite the commotion with the introduction of Gmail tabs in May, not to mention the addition of image caching and automatic image downloads in December.

Between the replacement of Hotmail with, major Gmail changes, and a continuous increase in mobile opens, email client market share stats saw quite the shift in 2013. In this infographic, Litmus takes a deep dive into these statistics!

[Click here for full size version]

Email Client Market Share: Where People Opened in 2013


Filed in: Marketing Infographics

About the Author (Author Profile)

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

Comments are closed.