For many online shoppers, free shipping is the holy grail of deals.  But can small businesses afford to keep up with growing shipping costs? offers “The pros and cons of free shipping for online retailers.”

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Free Shipping: The Pros and Cons

Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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