Cold calling has been a tactic used by salesmen for many years, but it’s time for change. Most people and companies despise cold callers. They are usually uninformed and won’t take no for an answer.
So salesmen are stepping their game up and trying something new: warm calling. This is where the caller studies their prospective buyer’s industry and background to get a better idea of how to talk to them. Check out this infographic presented by InsideView to learn more about warm calling.
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