Basic budgeting for marketing has always been a problem for small businesses. Many of them just pick a number and spend that for the year. Others will use whatever surplus funds they have and make that their marketing spend. Almost every business knows the key to growth is effective an smart marketing plans, but most small business owners are lost as to how effective their marketing spend is. A lot of owners are confused about how much to contribute to the budget, where to spend the money, and what the ROI is on their marketing efforts.
Coastal Creative Reprographics has created this infographic on the current state of small business budgets and how to improve them.