The digital revolution has made it increasingly difficult for a brand to maintain control of its online reputation. From talk on social media to articles on other websites and mentions via search engines, it seems like everyone has an opinion about brands and an abundance of online channels to share these views.
While positive posts can have a great effect on brand image and sales, negative talk can cause serious harm that could damage a brand for the long-term. This is why it’s essential for a brand to constantly monitor its Internet image and do everything possible to ensure a strong online reputation, from keeping customers happy to continually engaging with the social media community and constantly updating content. The following infographic from MDG Advertising takes a deeper look into this.