This latest infographic from Insights in Marketing takes a look at the different ways men and women research their holiday purchases, and the most effective ways to reach them.

[Click here for full size version]

Holiday Shopping Habits Broken Down By Gender

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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