Each shopper visiting your website has individual needs. Often, pre-defined product categories don’t allow for consumers to create their own paths to the products they want. With dynamic navigation, you can cater to this and build an experience your shoppers will love. Let them shop by the attributes that matter to them. Show them exactly what they want because they specifically asked for it and hide the rest.

Learn more about this in the following infographic from SearchSpring.

How Category Navigation Affects Ecommerce Shopping

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Irma Wallace

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders’ Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

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