The USPS is doing an amazing amount of work delivering all your mail, including all the things that you might consider not important. What we don’t think about is that companies spend millions of dollars every year, and postal services spend hours and hours of work daily delivering that ‘not important’ mail to your door. Today’s market is very competitive. And many companies struggle to get more customers. That’s why they offer great deals in a form of a direct mail, as it is still considered to be more effective than email.
This infographic by Experian Data Quality looks at how direct mail is winning in the age of the internet.