Like anyone else who is considering a purchase, engineers use information available online and in print to guide them to make the right choice. They research thoroughly, carefully evaluating the appropriateness of a shortlist of products, before presenting one as a solution. Engineers aren’t impulse buyers, nor are they particularly motivated by price. Before purchasing, engineers need to be 100% confident that the product they specify will do the job well, will function for many years to come and is coupled with robust post-sales support – their reputation depends upon it.

This infographic from Industrial IoT company Define Instruments reveals how engineers consume content on their path to purchase.

How Engineers Find Information (infographic)

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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