The objective of any business, be it brick-mortar or web based, is to maximize sales for greater profits. Like real world, it is achieved in the web realm by focusing on marketing and advertising. While efforts in mentioned fields bring fresh traffic, changing those potential visitors into buyers depends entirely on conversion funnel and related elements. Higher sales can be achieved by keeping buyer psychology in mind. FATbit provides seven points that will help you in improving conversions, visitor engagement, and subsequently sales.