In the age of automation and Artificial Intelligence, it is up to marketers to ensure that all the fundamental aspects of inbound lead generation are still strictly followed. While marketing automation software undoubtedly doubles the chance of marketers to generate more quality leads, and twice as more effective at communicating with their prospects, there are important factors that marketers should not overlook to ensure that their strategy and efforts will come to fruition.
If you are planning to jumpstart your own inbound lead generation campaign this year, then it is high time to familiarize yourself with these factors. In this infographic, the team at Digital Marketing Philippines looks at the things that you should consider – or better yet, start utilizing in order to bring your inbound lead generation to success.
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