Instagram: How to Select Photos Shoppers Will Love

February 25, 2014 | By

What makes a photo engaging? What makes a photo influence sales? Is there a difference? Turns out, photos taken by Instagram users with fewer followers are more powerful sales boosters than photos from more popular users. And photo captions that contain questions tend to trigger engagement, but not sales.

This infographic from the University of Wisconsin and visual commerce company Olapic, summarizes these and other fascinating insights about Instagram photos.

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Instagram: How to Select Photos Shoppers Will Love


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Filed in: Marketing Infographics

About the Author (Author Profile)

David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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