The constant evolution toward a more personalized search experience is being met with major opposition from Internet users who are concerned about their privacy. Pew Research’s Internet and American Life Project conducted a study to reveal what users perceive and believe about the impact of personalized search in which MDG Advertising compiled the surprising results into an informative infographic that shows the real public perception of personalized search.

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Is Personalized Search Getting Too Personal?

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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