Landing Page Optimization

April 20, 2012 | By

Landing page optimization is an internet marketing strategy in which different layouts of a webpage are compared and tested for performance. The goal is to determine which version leads to the best conversion of traffic to sales for a website. In this infographic, published by Consorte Marketing,  landing page optimization is first defined followed by illustration of the concept of comparing different Calls-to-Action using a fork in the road with 3 similar, yet slightly different billboards.

[Click here for full size version]

Landing Page Optimization

email

Filed in: Marketing Infographics | Tags: , ,

About the Author (Author Profile)

David Wallace is a search & social media marketer who lives in Anthem Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

Comments are closed.