March Madness is about hardcore hoop playing by collegiate super-athletes, but the real madness of America’s favorite tournament is actually in the revenue it generates. Exclusive TV deals, colossal coach salaries and heavy betting have turned the most celebrated tradition in college sports into a numbers game. CouponCabin takes a look at that revenue and how Americans fit into the equation.

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Mad About March Madness


David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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