Close business faster, simplify complexity, shape perceptions, even change the world. That’s the power found in metaphor, a tool as old as Aristotle and as new as the Internet. In this infographic, from Anne Miller, discover why people’s brains crave metaphors, why metaphors trump straight information, the ten times you need a metaphor in business, and the three steps to metaphor creation. Become a Master of Metaphor today and change the outcomes you seek forever.

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Make What You Say Pay - With Metaphors

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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