With the Super Bowl behind us and the World Series a season away, March Madness is the next big viewership opportunity for marketers to create a huge splash for their brands with sports fans. Last year’s March Madness marketing stats were astonishing – 126 brands spent $1.163 billion on 30-second television spots that averaged $1.55 million each during March Madness! But that’s just the tip of the iceberg.

The March Madness marketing season is a huge opportunity for cross-device advertising, and this year’s March Madness viewership is projected to be accessing even more content away from the television.​ This infographic from Koeppel Direct looks at how marketers are capitalizing on March Madness to build cross-channel engagement.

[Click here for full size version]

March Madness Marketing Stats & Viewership Trends

David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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