Marketers are constantly on the search for useful metrics. While knowing baseline metrics is always a good thing, deciding which of those metrics are valuable-which ones turn into leads-can be confusing. Pardot has created an infographic entitled “Marketing Metrics that Matter”, which outlines most of the marketing metrics available, and separates them into useful categories (Better Metrics), and the not so useful (Vanity Metrics). Print this up, discuss it with colleagues, and start getting metrics that will make a difference to your marketing strategy.
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