Marketing that revolves around a calendar and bad assumptions about customers isn’t even close to being as effective as sending a message that’s based on someone’s specific intent, behavior or preferences. This infographic by Responsys depicts why marketers need to let go of the campaign calendar and adopt a more customer-centric approach.

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Marketing Orchestration


David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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