Millennials becoming the principal drive in today’s economy, made businesses reevaluate the way they communicate and reach out to this demographic. Young adults ages 18 to 34 in the U.S. connect with brands in a very different and more engaging way than any other older age groups. It is expected to believe Millennials who were raised on the Internet will be responsive only to a digital medium. However, a lot of studies show that Millennials are actually equally susceptible to all marketing channels, including Direct Mail.
In the following infographic, US Presort demonstrates why the Millennials are not even a bit less interested in Direct Mail than Baby Boomers or Gen-Xs. We also added helpful Dos and Don’ts when creating Direct Mail Campaign targeting Millennials.
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