The term “Panda” in relation to Google is a search algorithm update released by Google on April 11, 2011 designed to filter search engine results so that only high-quality results reach the top positions. The changes to the algorithm are based on surveys taken to determine desirable and undesirable page characteristics and continues to be updated frequently, meaning that end-user quality needs to be maintained. This infographic designed by Chad Morgan explains what Panda is, who won in the update, who lost in the update and how to predict the next update.

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Predicting Google Panda

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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