Among the most daunting concerns of modern age is the online privacy. People are spending more and more time online and are vaguely aware if at all that their personal information is gathered all around the Internet. Hobbies, interests, online activity and search history – those are all details that the web bots carefully gather and file under our profile while we are considering which T-shirt to order or which news site to follow.

In order to explore the pros and cons of the personalized search, here is an infographic which compares what a private search engine like DuckDuckGo has to offer and what a giant specializing in personalized search like Google actually prefers to offer to its users.

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Private vs Personalized Search: Duck Duck Go vs Google

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David Wallace

David Wallace is a search & social media marketer who lives in Ahwatukee Arizona with his lovely wife. Interests & hobbies include all things Disney, roller coasters, musicianship and Christianity. Follow +David Wallace on Google + as well as Twitter.

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