Have you ever met someone whose face didn’t match their personality? Maybe they were frowning at first, but you found out they had a witty sense of humor. Or maybe they were smiling initially, then turned out to be very sarcastic. A brand logo can be just like these faces—it may look one way, but fail to represent the personality of the brand it stands for. These guidelines from Company Folders will teach you how to create a logo that reveals your brand’s true identity. Learn why your logo needs consistency, simplicity, and much more.