In a data rich world, businesses and organizations have incredible amounts of information on their customers and potential customers at their finger tips. For some it’s overwhelming, but for others it’s a gold mine.
The way in which marketers do research is continuing to change, thanks to organizations like Facebook and Google. Not only can marketers source data on their current customer base, but also predict future trends and outcomes related to their business. Data mining and decision support systems are at the forefront of business and marketing – are you ready to take your business to the next level?
Check out this infographic created by the New Jersey Institute of Technology to learn more.