Most small business owners know that having a business website and a presence on social media are important to their growth and success. However, most small business owners are falling short of consumers’ expectations, according to the latest Web.com Consumer and Small Business Perception Survey. As a result, these entrepreneurs are missing out on opportunities to increase their sales, create loyal customers and build lasting customer relationships.
So what do consumers want from your site and your social media presence? Consumers seek empowerment, engagement and relationships, while small business owners tend to focus on transactions, awareness and marketing. To close the gap focus on what consumers want, and where they want you to be, and your customers will be more likely to take action.