The Digital Disconnect: Small Business Customers Want More Engagement Online

October 29, 2013 | By

Most small business owners know that having a business website and a presence on social media are important to their growth and success. However, most small business owners are falling short of consumers’ expectations, according to the latest Web.com Consumer and Small Business Perception Survey. As a result, these entrepreneurs are missing out on opportunities to increase their sales, create loyal customers and build lasting customer relationships.

So what do consumers want from your site and your social media presence? Consumers seek empowerment, engagement and relationships, while small business owners tend to focus on transactions, awareness and marketing. To close the gap focus on what consumers want, and where they want you to be, and your customers will be more likely to take action.

[Click here for full size version]

The Digital Disconnect: Small Business Customers Want More Engagement Online

email

Filed in: Marketing Infographics

About the Author (Author Profile)

Co-founder and Vice President of SearchRank, responsible for many of the day to day operations of the company. She is also founder of The Arizona Builders' Zone, a construction / home improvement portal. Follow +Irma Wallace on Google + as well as Twitter.

Comments are closed.