Google makes billions of dollars because of the complexity of Adwords combined with advertisers not fully understanding how to manage their campaigns. As you start to better understand how Google Adwords works you can start to benefit more from your search marketing efforts. Here is an infographic that shows how Adwords works.
You already know that there are many ways to improve your PPC performance, but improving your AdWords Quality Scores should always be a priority. Having low quality scores can impact your bottom line by effecting how much you pay per click, but it can also prevent your ad from showing up all together.
Paid search does not have to be handled by an expensive SEO agency. Take control of you PPC campaign for your small business by using this step-by-step guide to Google Adwords from the professionals at Simply Business.
If you are wondering how to start advertising your business using Google AdWords, this infographic may help you. The information here can help you to make right decisions while setting up your advertising campaign.