Tag: augmented reality

Is Augmented Reality The Next Marketing “Killer-App”?

Is Augmented Reality The Next Marketing “Killer-App”?

April 15, 2014 | By | Add a Comment

Augmented reality is a digital technology that overlays text, images or video over physical objects. AR provides a way to bridge the gap between the physical and digital experience, empowering brands to better engage with their customers and drive real business results in the process. With meteoric growth and the convergence of social, mobile & context, AR just might be the next marketing “killer-app”.

Augmented Reality

Augmented Reality

November 22, 2013 | By | Add a Comment

Ever wondered what’s next after Google Glass? Or how about trying to understand how augmented reality could be useful to the every-man? Well, this neat infographic takes a look at the various fields who are currently using augmented reality to enhance the user experience. The sky’s the limit with this technology and we’ll be seeing it more and more in hospitals, schools, retail locations and possible on your own eyeball.