Although it may seem counter-intuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.
In the e-commerce world, the lines between B2C and B2B are blurring as retailers and brands begin serving multiple audiences online. Melissa is part of the B2B audience. She embodies the new enterprise purchaser. View this infographic to learn the facts about B2B, and how buyers like Melissa want to shop.
Of the 1,650,000 bachelor’s degrees awarded in 2009-2010, 22% of them were business degrees. A business degree can be a great start to a career in business. Check out the infographic below presented by New England College to learn more about the benefits of business degree.
Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face.
After consulting companies on their sales processes for over 17 years, Sales Overdrive knows a thing or two about developing a successful sales force and growing companies. This infographic on “Developing a Winning Sales Organization” is a study of typical companies and how their sales organizations match up, as well as including some key imperatives for sales growth.
Does your business need to be on SlideShare? This infographic by LeadFormix provides reasons why SlideShare is the best channel to promote your visual content. Re-purpose your blogs, eBooks, videos and white papers as presentations to reach a large B2B community.