Tag: B2C

How B2B Businesses Are Tackling Social Media in 2014

How B2B Businesses Are Tackling Social Media in 2014

April 10, 2014 | By | Add a Comment

Although it may seem counter-intuitive to many, B2B is close on the heels of B2C in embracing social media marketing. B2B marketers are known to be data crunchers and analysts first, and since the figures for social media in 2013 are by no means disappointing, sales teams and marketing managers are taking on the role of social “amplifiers” for their firms.