Tag: brand management
Quick Tips for Obtaining a Trademark
Are you actively protecting your brand with a federal trademark registration? Obtaining a federal trademark on your business or brand name is serious business. Many try to register these on their own and often fail (been there, done that). The following infographic from GerbenLaw is a guide for successfully navigating through the process of registering a trademark with the U.S. Patent and Trademark Office.
Online Reputation Management
Often, people and companies fall victim to attacks upon their reputations. All it takes is one unhappy client to write a negative review and trash the rep of an otherwise legitimate company’s product or service. When this happens, there are a number of avenues to take to protect your reputation. Find out how to manage your online reputation by monitoring results, suppressing false reviews and promoting positive content and reviews through good customer service and consumer outreach.
Social vs. Search
While there are many differences between social media and search marketing, both are essential in marketing today. While each has its strengths, they take on exponentially more power when marketers use them together. To identify what works best for particular goals, MDG Advertising created this enlightening infographic that distinguishes the digital supremacy between social media and search marketing, as well as the collective strength of this dynamic duo.
Are Brands Trying To Be Good Listeners in the Digital Age?
In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital communication to pay attention to. This infographic published by Get Satisfaction explores how organizations have implemented listening and digital engagement to reap the benefits of web 2.0.
