Tag: brand management
Are you actively protecting your brand with a federal trademark registration? Obtaining a federal trademark on your business or brand name is serious business. Many try to register these on their own and often fail (been there, done that). The following infographic from GerbenLaw is a guide for successfully navigating through the process of registering a trademark with the U.S. Patent and Trademark Office.
Often, people and companies fall victim to attacks upon their reputations. All it takes is one unhappy client to write a negative review and trash the rep of an otherwise legitimate company’s product or service. When this happens, there are a number of avenues to take to protect your reputation. Find out how to manage your online reputation by monitoring results, suppressing false reviews and promoting positive content and reviews through good customer service and consumer outreach.
In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital communication to pay attention to. This infographic published by Get Satisfaction explores how organizations have implemented listening and digital engagement to reap the benefits of web 2.0.