In the pursuit of deeper connections with their desired audience, brands leave behind traditional advertising and find that providing compelling branded content is what really moves consumers to be a part of their story – their brand story. This infographic from PlayNetwork illustrates the importance of brand storytelling, from the consumer’s viewpoint.
When designing a logo, keep in mind that there are five basic logo styles for to consider. Each one has strengths and weaknesses that will appeal to various industries. In this infographic, The Logo Company looks at these in more detail.
Efficient and effective — these two words capture why you should have items such as custom water bottles on your business or brand’s promotional mix. Waterbottles.com have summed up why you should use logo-imprinted products to communicate brand awareness in 10 key points.
Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognize the importance of branding and logos will lose out in terms of business because a company, however small must have an identity.
Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies.
Getting an honest-to-goodness active social following can be tough. Pardot has created an infographic entitled “How to Grow Your Email, Mobile, and Social Audiences”, detailing the results of the Subscribers, Fans and Followers research series, giving you tips and tricks on how to get the most bang for your buck when it comes to social media.
According to Jeff Bezos, founder of Amazon.com, “your brand is formed primarily, not by what your company says about itself, but what the company does.” Thanks to the ever-evolving wonders of technology, growing connections are constantly fostered between brands and consumers. This infographic looks at the top influential brands of 2013.
In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. The following informative infographic reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.
Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by 200 branded manufacturers and 1300 retailers, retail-integrated eCommerce benefits branded manufacturers in a variety of ways. Learn more in this new infographic from Shopatron.
Ever wondered why 50 cent has a flavor for vitamin water, or maybe why Versace created a line of clothing for H&M? This infographic highlights some major collaborations between automobile companies, bicycles, fashion brands, jewelry designers and celebrities. Would you rather buy a luxury wrist watch for the price of 7 college tuitions, or a Porsche Smartphone for the price of 10 Blackberry phones?