Tag: branding

The Impact of Brand Storytelling

The Impact of Brand Storytelling

July 24, 2014 | By | Add a Comment

In the pursuit of deeper connections with their desired audience, brands leave behind traditional advertising and find that providing compelling branded content is what really moves consumers to be a part of their story – their brand story. This infographic from PlayNetwork illustrates the importance of brand storytelling, from the consumer’s viewpoint.

5 Logo Styles

5 Logo Styles

July 23, 2014 | By | Add a Comment

When designing a logo, keep in mind that there are five basic logo styles for to consider. Each one has strengths and weaknesses that will appeal to various industries. In this infographic, The Logo Company looks at these in more detail.

Using Promotional Products to Communicate Brand Awareness

Using Promotional Products to Communicate Brand Awareness

June 12, 2014 | By | Add a Comment

Efficient and effective — these two words capture why you should have items such as custom water bottles on your business or brand’s promotional mix. Waterbottles.com have summed up why you should use logo-imprinted products to communicate brand awareness in 10 key points.

What’s In a Logos of Famous Car Manufacturers?

What’s In a Logos of Famous Car Manufacturers?

May 1, 2014 | By | Add a Comment

Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognize the importance of branding and logos will lose out in terms of business because a company, however small must have an identity.

Evolution of Logos

Evolution of Logos

March 27, 2014 | By | Add a Comment

Branding and brand image is such a hot topic in the marketing world today. Branding and logo deign is a continuously evolving process that has to adapt to cultural shifts. This infographic takes its readers through the logo and branding history of some of today’s largest companies.

How to Grow Your Email, Mobile, & Social Audiences

How to Grow Your Email, Mobile, & Social Audiences

March 27, 2014 | By | Add a Comment

Getting an honest-to-goodness active social following can be tough. Pardot has created an infographic entitled “How to Grow Your Email, Mobile, and Social Audiences”, detailing the results of the Subscribers, Fans and Followers research series, giving you tips and tricks on how to get the most bang for your buck when it comes to social media.

Leveraging Snapchat for Brands

Leveraging Snapchat for Brands

March 13, 2014 | By | Add a Comment

Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Check out the following infographic to find out more about Snapchat’s user demographics, which brands are currently using it successfully, and some best practices for brand communication.

What’s In a Name? Top 5 Influential Brands of 2013

What’s In a Name? Top 5 Influential Brands of 2013

July 16, 2013 | By | Add a Comment

According to Jeff Bezos, founder of Amazon.com, “your brand is formed primarily, not by what your company says about itself, but what the company does.” Thanks to the ever-evolving wonders of technology, growing connections are constantly fostered between brands and consumers. This infographic looks at the top influential brands of 2013.

What Form Of Brand Messaging Do Consumers Buy Into?

What Form Of Brand Messaging Do Consumers Buy Into?

July 12, 2012 | By | Add a Comment

In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads. The following informative infographic reveals the kinds of communications and content considered most relevant and trustworthy by consumers, as well as the advertising formats and formulas winning the battle for brand believability.

True Colors: What Your Brand Colors Say About Your Business

True Colors: What Your Brand Colors Say About Your Business

June 27, 2012 | By | Add a Comment

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

What Can Retail-Integrated eCommerce Do for Your Brand?

What Can Retail-Integrated eCommerce Do for Your Brand?

June 4, 2012 | By | Add a Comment

Retail-integrated eCommerce is a business model that allows branded manufacturers to sell directly to consumers and pass those orders to their retailers for delivery to the customer. According to March 2012 surveys answered by 200 branded manufacturers and 1300 retailers, retail-integrated eCommerce benefits branded manufacturers in a variety of ways. Learn more in this new infographic from Shopatron.

The Business of Branding: Powerful Retail Partnerships

The Business of Branding: Powerful Retail Partnerships

January 13, 2012 | By

Ever wondered why 50 cent has a flavor for vitamin water, or maybe why Versace created a line of clothing for H&M? This infographic highlights some major collaborations between automobile companies, bicycles, fashion brands, jewelry designers and celebrities. Would you rather buy a luxury wrist watch for the price of 7 college tuitions, or a Porsche Smartphone for the price of 10 Blackberry phones?

Branding and How It Works in the Social Media Age

Branding and How It Works in the Social Media Age

December 19, 2011 | By

AYTM Market Research surveyed 2,000 Internet users, asking a variety of questions including how they like to receive updates about their favorite brands, where they hang out online, and whether prospective customers prefer to interact with brands on social media or elsewhere. This Infographic provides the results of that survey.