Whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp. Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project. The Logo Company explains this in the following infographic.
From turquoise waters to emerald hills and pink sand to fiery red sunsets, colors punctuate our travels and give us plenty of sights to ‘ooh’ and ‘ahh’ over across the globe. Cheapflights.ca gives us this “color lovers travel guide.”
There is a psychology of color and how different colors motivate your customers to buy. Each color brings about different emotions and perceptions, so you want to make sure you’re using the right colors in your branding. In this infographic, Bags and Bows looks at the psychology of color.
How do your patients view you when you wear a particular color scrub uniform? Approachable, caring, friendly or standoffish and inattentive? When you enter their room with a colorful scrub or one with prints, you see and feel the effects of the scrub colors on you and your immediate environment. It can lift their spirits and they are more open and comfortable with you versus dark colors that are cold and cause them to change their attitudes toward you negatively.
Colors have different meanings in different cultures. They are a powerful way to convey an idea or message and are oftentimes a global resource used to invoke thought and meaning. In the following infographic, TopWebDesignSchools.org colors around the world.
Short but sweet, this infographic from the folks at EGA Futura Encyclopedia reveals how colors affect purchases.
The psychology of color states that certain colors are suited to certain rooms in your home. Feng shui can balance the energies of your home. Learn all about the psychology of a happier home in the following infographic by Woodyatt Curtains.
Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things. This infographic from WebpageFX
examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors.
Choosing the right color artwork as a gift can be a challenging task. Follow this infographic published by overstockArt to match the perfect painting to their personality.
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.