Tag: conferences
SXSW Interactive
SXSW (South by South West) is one of the largest conference/festivals in the entire world. The industries of film, music and technology all come together for a week of trade shows, panels, screenings, concerts parties and more. SXSW Interactive is the technology portion of the conference and has been a launching pad for several well-known companies over the past several years, including Twitter. Everyone from industry leaders to small startups attend the conference to network, share knowledge, forge partnerships, and/or seek funding.
5 Reasons Why You Should Attend a Trade Show
Trade shows – aka “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Signworld Display Wholesale examines five of them.
Stand Out: Statistics from Marketing Week Live
The following Marketing Week Live survey from Nimlok was developed to help better understand the secrets to a successful trade show. The infographic highlights that through combining striking stand design and cutting-edge digital innovation, an impact can be created to engage the shows visitors. Additionally, the infographic reveals statistics and opportunities for anyone planning an exhibition in the future.
