SXSW (South by South West) is one of the largest conference/festivals in the entire world. The industries of film, music and technology all come together for a week of trade shows, panels, screenings, concerts parties and more. SXSW Interactive is the technology portion of the conference and has been a launching pad for several well-known companies over the past several years, including Twitter. Everyone from industry leaders to small startups attend the conference to network, share knowledge, forge partnerships, and/or seek funding.
Trade shows – aka “trade fairs” and “expos” – are an extremely lucrative and cost-effective way to promote brands, showcase new ideas and examine rising market trends. A 2011 study showed that trade shows in the US account for more than $33.7 billion in direct spending alone. Trade show involvement offers a multitude of promotional benefits and segues into the marketing world. Signworld Display Wholesale examines five of them.
The following Marketing Week Live survey from Nimlok was developed to help better understand the secrets to a successful trade show. The infographic highlights that through combining striking stand design and cutting-edge digital innovation, an impact can be created to engage the shows visitors. Additionally, the infographic reveals statistics and opportunities for anyone planning an exhibition in the future.