Tag: device fingerprinting

The Cookie(Less) Monster

The Cookie(Less) Monster

December 17, 2013 | By | Add a Comment

Device fingerprinting takes note of characteristics of your device, such as browser, fonts, and what your browser talks to, and identifies you. Once identified, you are tracked on your journey through cyberspace. In a recent experiment, 94% of users were able to be tracked using device fingerprinting. Not only is this legal, but it is used by online marketers to garner a bigger bottom line in their sales departments.